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3.1.1 Question

Multiple Choice

You have been asked by the marketing department to help improve your company’s ranking in search engine results. They are particularly concerned about a section of the site that is highly interactive, with extensive mouse-over color, background, and text changes.

Without looking at the code, what is the most likely reason for ranking low in search engine results?

  • A. Unclosed HTML tags
  • B. Content hidden in JavaScript tags
  • C. Broken links
  • D. Excessive number of images

Answer:

B
Explanation
A. Incorrect: Although the pages might contain unclosed HTML tags, the highly interactive nature of the site indicates that the content could be in script files, and therefore hidden from the search crawler.
B. Correct: Text revealed by mouse-overs not being picked up by search engine crawlers indicates that content is being skipped.
C. Incorrect: Broken links do not slow down a crawler.
D. Incorrect: The presence of images does not affect the search engine crawler.